Strategic specialises in providing niche insurance products to enhance credit card programmes for some of the world’s leading financial services companies.

card protection

Strategic is experienced in providing niche insurance products of value in the financial services and banking sectors. We have a great deal of market intelligence, which enables us to obtain the best commercial terms from our insurer partners.

Focused on designing products to meet the marketing aims of banking clients, by enhancing specific credit cards or bank accounts with insurance tailored to the cards intended customer base. This can be mass market, business, corporate cards and co-branded cards.

Our Approach

Strategic design products considering the banks’ marketing aims and specific requirements, which can include:

  • Increasing utilisation
  • Saving cost on existing insurance arrangements
  • Driving internet payments
  • Targeting spend
  • Customer growth
  • Creating unique selling points
  • Introducing new products to a market
  • Increasing brand awareness
  • Increasing customer loyalty
  • Building products to a fixed per card marketing spend
  • Reactivating dormant accounts
  • Supporting affinity partnerships
  • Illustrating value for money for card fees

We are now able to offer, through a new capacity provider, additional financial protection insurances for banks. This includes Plastic Card/Card Fraud insurance, D&O, Bankers Blanket Bond (BBB) and Cyber cover.