Strategic Insurance Services Limited specialises in providing niche insurance products to enhance credit card programmes for some of the world’s leading financial services companies.
Strategic has over 10 years of experience in providing niche insurance products in the financial services and banking sectors. We have a great deal of market intelligence which enables us to obtain the best commercial terms from the insurance underwriting companies with whom we partner.
Strategic’s key speciality is designing products to meet the marketing aims of our banking clients, by enhancing specific credit cards or bank accounts with insurance tailored to the cards intended customer base. This can be mass market, business and corporate cards, co-branded cards as well as exclusive benefit levels for high net worth market segments and fee based bank accounts.
Strategic is always looking to expand underwriting capabilities in order to bring new rates and new products to customers. Strategic is authorised to operate throughout Europe and work with leading banking brands in 20 different territories. Strategic also works with local fronting insurance companies to provide non EU banks with access to the widest range of products.
Strategic designs products taking into account the banks’ marketing aims and specific requirements, which can include:
- Increasing utilisation
- Saving cost on existing insurance arrangements
- Driving internet payments
- Targeting spend
- Customer growth
- Creating unique selling points
- Introducing new products to a market
- Increasing brand awareness
- Increasing customer loyalty
- Building products to a fixed per card marketing spend
- Reactivating dormant accounts
- Supporting affinity partnerships
- Illustrating value for money for card fees